基于游客偏好及POI分析的郑州沿黄河南岸文化景观点的开发布局优化

The Development Layout Optimization of Cultural Landscape Spots along the South Bank of the Yellow River In Zhengzhou, Based On Tourist Preference and POI Analysis

文章以郑州沿黄河南岸地区(以下简称:沿黄南)文化景观点作为研究对象,采集游客相关网络点评并进行问卷调查,结合POI数据构建文化景观点评价指标体系,应用GIS技术得到文化景观点评级,最后参考评级对沿黄南文化景观资源开发利用提出布局优化建议。

Taking the cultural landscape spots along the south bank of the Yellow River in Zhengzhou as the research object, this paper collects the relevant network comments of tourists and conducts a questionnaire survey, then constructs the evaluation index system of cultural landscape spots based on POI data. We can obtain the rating of cultural landscape spots by using GIS, and finally put forward the layout optimization suggestions for the development and utilization of cultural landscape resources along the south bank of the Yellow River by referring to the rating.