开拓自主品牌乘用车国际业务的实践、对策及措施研究

Research on the Practice, Countermeasures and Measures of Self-owned Brand Passenger Vehicle International Business

通过比较2018年与2013年的出口数据发现,我国狭义乘用车出口增长27%,其中自主品牌仅增长6.1%,说明自主品牌企业在开拓国际业务方面存在着值得研究的问题。文章就此展开了调研,并提出开拓自主品牌乘用车国际业务的对策及措施。

Comparing the export data of 2018 and 2013,the export of passenger cars in narrow sense increased by 27%,of which the growth of self-owned brands was only 6.1%.It shows that there are some problems worth studying in developing international business for self-owned brand enterprises.In this paper,the research is carried out,and countermeasures and measures to develop international business of self-owned brand passenger cars are put forward.