资源拼凑视角下共享经济企业的商业模式创新研究

Business Model Innovation for Shared Economy Enterprises from the Perspective of Resource Bricolage

大数据、云计算等互联网技术的进步推动了我国共享经济的发展,近年来诞生了许多新创的共享经济企业,但很多共享经济企业经营过程中的商业模式存在诸多问题。将资源拼凑理念带入共享经济企业的商业模式创新中,剖析共享经济企业商业模式创新的资源拼凑路径,提出利用资源拼凑来创新共享经济企业商业模式的实施策略,以期为共享经济企业的实践发展提供理论指导。

With the advancement of information technology such as Internet and cloud computing,China’s shared economy has made great progress,and many new enterprises of shared economy have emerged in recent years. But there are many problems in the business model of many shared economy enterprises. This paper creatively brings the concept of resource bricolage into the business model innovation of the shared economy enterprises,analyzes the resource bricolage path of the business model innovation of the shared economy enterprises,and puts forward the implementation strategy of the business model innovation of the shared economy enterprises by using resource bricolage,so as to provide theoretical guidance for the practical development of the shared economy enterprises.