浅谈电力市场营销技术管理创新

Talking about the Innovation of Power Market Marketing Technology Management

伴随着我国经济实力和科学技术水平的不断发展和进步,综合国力与国际地位也在不断的提高,人们的生活条件和生活质量有了很大的改善。与此同时,国家对于能源行业给予了高度的重视,投资力度也越来越大。在这一过程当中,我国电力行业的基础设施方面资金和政策支持极为优厚,给电力企业带来了广阔的发展空间。经过调查和研究发现,我国的电力工程项目建设数量已经超过了改革开放之前的5倍以上。从目前的情况来看,我国电力行业在规范性和垄断性等方面都在不断的完善,从而使得我国电力市场环境发生了极大的变化,电力企业要想实现更大的发展,需要根据当前的实际情况对营销技术进行适当的调整。以电力市场营销技术管理创新为主线,进行简要的分析和描述。

With the continuous development and progress of China’s economic strength and scientific and technological level,comprehensive national strength and international status are constantly improving,and people’s living conditions and quality of life have been greatly improved.At the same time,the state has given high priority to the energy industry and its investment is growing.In this process,China’s power industry infrastructure funds and policy support is extremely generous,bringing a broad space for development in the power industry.After investigation and research by relevant personnel,the number of power construction in China has exceeded five times before the reform and opening up.Judging from the current situation,China’s power industry is constantly improving in terms of norms and monopoly,which has caused great changes in China’s power market environment.To achieve greater development,power companies need to be based on current The actual situation makes appropriate adjustments to marketing techniques.Briefly analyze and describe the power marketing technology management innovation as the main line.