参与型体育消费理论审视:国外解析与中国镜鉴

Participatory Sports Consumption Theory Review:Foreign Analysis and Chinese Mirror

参与型体育消费是健身休闲产业的重要组成部分,对其进行深入分析可完善健身休闲产业理论体系,亦可丰富体育消费市场,促进健身休闲产业发展。通过回顾和评述国内外参与型体育消费相关理论研究,系统介绍体育参与、参与型体育消费的内涵,从心理学、消费行为学和经济学三个视角分析国外研究参与型体育消费的常用基础理论模型,然后审视我国参与型体育消费理论研究存在的相关问题,最后提出我国参与型体育消费理论研究的发展理路,为国内体育消费学者进行相关研究提供参考。

Participatory sports consumption is an important part of the fitness and leisure industry.In-depth analysis can improve the theoretical system of the fitness and leisure industry,enrich the sports consumption market,and promote the development of the fitness and leisure industry.Through reviewing and commenting on the theoretical research of participating sports consumption at home and abroad,this paper systematically introduces the connotation of sports participation and participatory sports consumption,and analyzes the common basic theories of participating foreign sports consumption from the perspectives of psychology,consumer behavior and economics.The model then examines the relevant problems in the research of China’s participating sports consumption theory.Finally,it puts forward the development path of China’s participating sports consumption theory research,and provides reference for domestic sports consumer scholars to conduct related research.