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《朝日新闻》基于产业增长模式的数字化转型研究 被引量:2

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摘要 在数字化转型过程中,《朝日新闻》聚焦用户需求,采取分众化策略,借助既有资源搭建用户与编辑、用户与用户互动平台;借助专业化信息编辑,聚焦用户兴趣和价值取向,提高用户黏性,实现更多盈利。《朝日新闻》的这些转型策略对我国媒体转型有很好的借鉴意义。
作者 位威 贾楚楚
出处 《出版广角》 CSSCI 北大核心 2019年第15期42-44,共3页 View on Publishing
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  • 1中涛.连线杂志:未来新闻90%以上将为电脑化新闻[EB/OL].http://tech.qq.com/a/20120503/000271.htm.
  • 2The Week Stuff , "The Media's Risky Paywall Experiment, " July 30, 2010, available at. http.//theweek, conr/ article/index/205465/the -medias-risky-paywall-experiment - a-timeline.
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  • 6Pew Research Internet Project (2013) ," Home Broadband vs. Dial-up, 2000 - 2013, " Aug. 26, 2013, available at . http .//www. pewinternet, org/2013/08/26/home-broadband-2013/.
  • 7Pew Research Intemet Project (2013) , op. cit.
  • 8Dan Gillmor, "Here Comes We Media," Columbia Journalism Review, Vol. 41, No. 5, 2003, pp. 20 - 21.
  • 9Bowman Shayne, and Chris Willis, We Media. How Audiences Are Shaping the Future of News and Information( Re- ston . Media Center at The American Press Institute, 2003 ), p. 4.
  • 10Dan Gillmor, "We commissioned We Media as a way to begin to understand how ordinary citizens, em- powered by digital technologies that connect knowledge throughout the globe, are contribution to and participating in their own truths, their own kind of news. " pp. 20 -21.

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