开封文化旅游优化发展路径探索

Study on Optimized Development of Cultural Tourism in Kaifeng

八朝古都开封,其文化旅游资源丰富,旅游产业发展潜力巨大。应加强顶层设计,亮出宋文化这张名片,以"一带一路"城市旅游联盟为平台,推动文化资源走向文化叙事,培养文化创意人才,优化文化旅游产品,开发出更多文化旅游衍生品,增加游客体验,激活文化旅游市场,促进开封文化旅游的发展。

Kaifeng,an eight-dynasty ancient city,has large cultural tourism resources and great potential in this industry. What this city needs now is to change the cultural resources to the cultural narratives based on the government’s top-level design,upgrade the cultural tourism products,activate the cultural tourism market and supply the best tourism products. In order to stimulate the optimized development of cultural tourism,the card effect of Song culture should be played. Meanwhile,what should be done is to promote the tourists’ experience,build specialty group in the cultural tourism,cultivate the innovative talents and take the advantage of tourism alliance cities.