全媒体时代纸质图书出版行业的改革策略

Reform strategies of publishing industry of paper books in the all-media age

介绍了纸质图书出版行业的发展现状,如销售量大幅降低,受众范围越来越小,盗版书籍日渐增多,使正版书籍丧失了竞争力。纸质图书出版行业正面临着来自电子书的挑战,如电子书的信息量比纸质图书大,能够让读者在第一时间找到自己想要看的书籍,可以随时随地满足读者的阅读需求。电子书的查阅速度远快于纸质图书,提高了读者的知识储备量。电子书的传播速度比纸质图书快,发行门槛低,更容易进行推广和传播。电子书的价格比纸质图书低,甚至还有很多免费的电子书供人们阅读。但挑战与机遇并存,纸质图书出版行业迎来了新的发展机遇,可以将纸质出版和数字出版进行有机结合,并通过各种载体同时进行传播,这样的传播方式会给纸质图书带来更高的收益。提出了全媒体时代背景下纸质图书出版行业的改革策略,如加强图书出版企业的市场营销,提升作品知名度,激发读者的购买兴趣和阅读兴趣。编辑高品质的纸质图书,对图书的出版质量进行严格把关,对图书的编辑程序进行完善,提高图书质量。

This paper introduces the development status of the paper book publishing industry, such as the dramatic reduction in sales, the narrowing of the audience, the increasing number of pirated books, which makes the genuine books lose their competitiveness. The publishing industry of paper books is facing challenges from e-books. For example, the amount of information in e-books is larger than that in paper books, so that readers can find the books they want to read at the first time, and meet the readers’ reading needs at any time and anywhere. The speed of e-book access is much faster than that of paper books, which improves the reader’s knowledge reserve. E-books spread faster than paper books, and the threshold of publication is lower. It is easier to promote and disseminate e-books. E-books are cheaper than paper books, and there are even many free e-books for people to read. However, challenges and opportunities coexist, and the paper book publishing industry has ushered in new development opportunities. Paper publishing and digital publishing can be organically combined and disseminated simultaneously through various carriers, which will bring higher benefits to paper books. The paper publishing industry reform strategy under the background of all-media era is put forward, such as strengthening the marketing of book publishing enterprises, enhancing the popularity of works, stimulating readers’ purchase interest and reading interest, strictly checking the publishing quality of books, perfecting the editing procedures of books, and improving the quality of books.