谷歌搜索引擎的中文关键词优化研究

Google Search Engine Research: Chinese Keywords SEO

在当今全球的电子商务营销中,搜索引擎成为了各大跨境电商的拓展用户群最重要的手段。搜索引擎营销(SEM)是为了用于根据搜索引擎的关键字排名获得网站的可见度。消费者往往对于搜索结果的靠前结果更加感兴趣,因此,将网页排在搜索结果最前面成为了互联网公司的最重要获得客户的渠道。搜索引擎优化(SEO)往往对自身的网站结构和内容进行优化,达到对搜索引擎的爬虫友好。我们将澳大利亚华人企业的网站平台发布,并在把网站结构图上传到谷歌主机,在谷歌搜索引擎中测试该网站的可见性。测试的结果表明站内SEO技术是较为有效率的搜索引擎快速识别网站的解决方案。

In global e-commerce, search engines have become an essential means for cross-border e-commerce to expand user groups. Search Engine Marketing (SEM) is used to get the visibility of the website according to the keyword ranking of the search engine. Consumers tend to be more interested in the top results of search results, so ranking web pages at the top of search results has become the most crucial channel for Internet companies to get customers. Search engine optimization (SEO) often uses to upgrade the structure and content of its website and achieve a crawler-friendly search engine. In the next part of the article, we will publish the website platform of the Chinese company in Australia, and upload the structure of the website to the Google host to test the visibility of the website in the Google search engine. The test results show that the in-site SEO technology is a more efficient solution for search engines to identify websites quickly.