商业模式整合、冲突与企业绩效间关系研究

Research on the Relationship between Business Model Integration, Conflict and Enterprise Performance

企业运营多种商业模式面临的重大挑战是不同商业模式之间的冲突和摩擦,然而企业应如何整合商业模式以及整合能否有效减少冲突并提升绩效并不清晰。本研究在企业资源基础观和结构权变理论的基础上对商业模式整合概念进行明确界定,考虑资源柔性和竞争强度的权变影响来重点分析商业模式整合对商业模式冲突及企业绩效的影响机制。结果表明:(1)商业模式整合可以划分为商业模式价值主张整合、商业模式价值创造整合、商业模式价值获取整合。商业模式整合三个维度对商业模式冲突均具有明显削弱作用。(2)商业模式冲突在商业模式整合与企业绩效间起显著中介作用。(3)资源柔性在商业模式价值创造整合、价值获取整合和商业模式冲突间起显著调节作用,资源柔性越高商业模式价值创造整合、价值获取整合对商业模式冲突的抑制作用越高。竞争强度在商业模式冲突与企业绩效间起显著调节作用,竞争强度越强,商业模式冲突对企业绩效的负面影响就越大。

It is becoming more and more common for companies to adopt more than two business models based on strategic objectives. However, it is not clear how companies can integrate the relationship between different business models and how they affect business model conflicts and corporate performance. Based on the clear definition of the business model integration concept, this paper considers the contingency impact of resource flexibility and competition intensity, and focuses on the analysis of the impact of business model integration on business model conflicts and corporate performance. The results show that:(1) business model integration can be divided into business model value proposition integration, business model value creation integration and business model value acquisition integration. The three dimensions of business model integration have a significant weakening effect on business model conflicts.(2) Business model conflicts play a significant intermediary role between business model integration and corporate performance.(3) Resource flexibility plays a significant role in the adjustment of business model value creation, value acquisition integration on business model conflicts. The more flexible resources are, the stronger inhibition business model value creation and the value acquisition integration will have on business model conflicts. Competition intensity plays a significant role in regulating business model conflicts and corporate performance. The more intensive competition is, the more significant negative impact business model conflicts will have on firm performance.