"互联网+"下医药电商发展中的法律问题探讨

Legal aspects of pharmaceutical E-commerce development against the " Internet+" scenario

随着我国互联网法治建设的稳步推进,"互联网+医药"领域的关注度和立法需求加大. 2019年初《电子商务法》的实施,赋予了"互联网+"新业态下医药电商丰富的法律内涵,其法定主体范围和法定服务范围渐呈明朗化.作者对医药电商法治体系进行了梳理,并从依法经营、消费者权益保护、平台责任、知识产权保护4个方面,分析医药电商的法律义务,认为医药电商现行的法律规制尚存在立法单薄、法律位阶较低、主体界定模糊、法律指引不明、行为规制缺失和法律义务不详等问题.对此,国家应积极助推《医药电商法》的单独立法,全力提速系列法律法规制修订,统筹完善配套服务政策,以此加强对未来医药电商的法治化规制.

With the steady progress of the rule of law for Internet in China," Internet+ medicine" is drawing greater attention and legislative demand.The enactment of E-commerce Law in early 2019 has provided rich legal connotations of " Internet+" commerce scenario, clarifying its legal subject scope and legal service scope.The authors analyzed the legal system of medical E-commerce, and the legal obligations of medical E-commerce.From the following four aspects of legitimate business conduct, consumer rights protection, platform responsibility and intellectual property protection, the authors held that the current legal regulation of medical E-commerce is plagued by major setbacks as follows.These setbacks include incomplete legislation, low legal ranking, ambiguous subject definition and legal guidance, as well as lack of behavior regulation and unclear legal obligations.In this regard, the state is recommended to advocate the enactment of the Pharmaceutical E-commerce Law, speed up the revision of a series of laws and regulations, and improve the supporting service policies as a whole, so as to strengthen the rule of law regulation of future pharmaceutical E-commerce.