赛事举办地体育旅游资源开发研究——以美国萨凡纳为例

A Study on the Development of Sports Tourism Resources in the Host City of Sport Event: A Case Study of Savannah, USA

采用文献资料法和个案分析法等,以美国亚特兰大奥运会帆船比赛举办地萨凡纳的体育旅游资源开发经验为实例,探讨赛事举办对举办地体育旅游资源开发的影响。萨凡纳体育旅游资源开发的经验为:深耕赛事遗产,打造品牌效应;突出地域人文特色,提高体育旅游产品的观赏性;发挥原生态特色,注重体育旅游产品的参与性;构建立体交通网络,强化区位优势。对我国的启示:科学评估是体育旅游资源开发的基础,重视赛后效应对体育旅游资源开发的影响,注重体验经济对体育旅游资源开发的要求,把握因地制宜开发体育旅游资源的标准,遵循可持续性开发体育旅游资源的原则。

By means of literature reviews and case analysis,this paper takes Savannah’s experience in terms of sports tourism resources development as an example to explore the impact of events play on sports tourism resources development. Savannah’s experience in the development of sports tourism resources can be listed as follows: establish brand effects through operating sporting events;highlight the characteristics of regions for the improvement on appreciation of sports tourism;exert the original ecological characteristics of sports tourism resources for promoting the integration of sports products;build up three-dimensional traffic network for the highlights of location advantage. Enlightenment for the development of sports tourism: scientifically evaluate the foundation of the development of sports tourism resources,focus on the impact that brought from the events to the development of tourism resources exploration;take the experience as a core requirement of sports tourism resources exploration;recognize the standards for the development of sports tourism resources according to local conditions;obey rules of sustainable development during the sports tourism development;follow the rules according to local conditions and obey the principles of sustainable development of sports tourism resources.