中国田径赛事发展现状与优化路径

The Development Status and Optimization Path of Track and Field Events in China

运用文献资料、访谈等方法,对中国田径赛事的发展进行研究。目前我国田径赛事的发展现状主要表现为数量不断激增,规模逐步扩大;创新运作模式,组织形式多样;立足规则创新,适应国际环境;社会资本注入,办赛主体多元。提出优化路径:加强赛事监督服务,以品牌促文化建设;加大赛事宣传力度,充分调动全民参与;规范赛事组织运作,全面评估赛事风险;均衡赛事区域分布,优化赛事产业布局;完善联合办赛机制,吸引社会资本注入。

By using the methods of the literature reviews,interviews and so on,this paper analyzes the development status and optimization path of track and field events in China. At present,the development status of track and field events in China is mainly manifested in the following aspects: events are experiencing an increasing number in the amount and expansion in scale;the innovative operation modes and organizational forms have been used;adapt international environment better through innovation on rules recognition;use social capital on hosting events. The optimization paths can be listed as follows: promote supervision on events and improve culture construction through establish brand effects;widen the propaganda channel of the competitions for promoting the participation of the public;standardize the operation of the competition for comprehensively evaluating the risk of the events;balance the regional distribution of the competitions,optimize the layout of the competition industry;perfect the mechanism of co-hosting sporting events,and attract the participation of social capital.