乡村旅游中“乡村性”的文化内涵与形象展示

Cultural Connotation and Image Presentation of“Rurality”in Rural Tourism

“乡村性”作为乡村区别于城市的本质属性,具有众多的载体形式和丰富的文化内涵,在乡村旅游中具有重要的地位和作用。通过资源整合、本土化改造、村民参与和景区化建设等途径,采用景观重塑法、意境营造法、深度体验法和原生态展示法,能将“乡村性”的文化内涵形象地展示在旅游者面前,促进乡村旅游的快速持续发展。

Rurality is the essential attribute that distinguishes countryside from the city.It has much culture carriers and rich culture connotation.It also has an important status and plays a very important role in the development of the rural tourism. In the development, we can display the rurality of rural tourism through resources integration, localization transformation, participation of villagers and scenic spot construction etc. And landscape remolding, artistic conception building, deep experience and original ecological exhibition can manifest the cultural connotation of rurality visually in front of tourists.