中国网络文学的译介与传播:现状与思考

The Translation and Dissemination of Chinese Online Literature: With Respect to the Status Quo and a Future Prospect

中国网络小说及其改编的影视剧,凭借其独特的艺术魅力令大批海外受众主动进行译介和传播,取得了良好的接受效果。事实上,在中国网络文学“走出去”的过程中,如果能树立以受众为中心的翻译、出版和传播理念,主动关注海外市场和目标受众的文学需求和审美偏好,充分发掘可读性强的故事题材,充分调动专业译者与海外众包译者等多元翻译力量,不断加强与文学代理人、文学评论人等海外赞助人体系的对话与合作,有效利用IP改编、数字化出版等传播媒介,并积极拓展海外主流媒体、社交媒体等传播渠道,中国网络文学的国际接受度和影响力必将大大改观。

Chinese online novels and their adapted movies and TV series, by virtue of their own artistic charm, have attracted a large audience overseas to make their efforts to translate and disseminate them. As a matter of fact, in the process of the outgoing of Chinese online literature, if we can adhere to an audience-centered concept of translating, publishing and disseminating, attach more significance to the literary needs and aesthetic preferences of overseas markets and target audiences, fully explore readable stories, comprehensively mobilize professional translators, crowd-source overseas translators and other translation forces, constantly strengthen the dialogue and cooperation with literary agents, literary critics and other patronages overseas, take full advantages of IP adaptation, digital publishing and other forms of dissemination, and bridge the gap between mainstream media, social media and other channels of dissemination overseas, the reception effect and influence of Chinese online literature across the globe will be greatly improved.