网络媒介视域中的戏曲传播

Drama Spread in the Age of Digital Media

悄然而至的数字媒体正引发着一场媒介革命,受其影响,戏曲也在朝着现代化的方向迈进,“互联网+”将成为未来文艺场域的基本构成和常态。在戏曲传播领域,数字媒体起到连接演员和观众的桥梁作用,改变了戏曲的传播模式,影响其传播意识,不断催生出新的传播形态,开拓了多样化的反馈渠道。戏曲传播意识的现代化表现在戏曲的商品化、运营思维的现代化,出现了职业戏曲推广人;戏曲的跨界合作催生了多元的戏曲形态,拓宽了传播渠道。与此同时,围绕观众群的拓展,数字媒体在拓展传播空间,缩短心理距离以及提升全民关注度方面显示出巨大的优势。

The quiet digital media is triggering a media revolution,and also pushes the traditional Chinese dramas moving in the direction of modernization. In the field of drama communication,digital media plays a role in connecting actors and audience. It does not only change the mode of communication of drama,but also influences the awareness of communication,constantly spawning new forms of communication,and opening up diversified feedback channels. Live broadcast," Internet + drama",cross-border cooperation all highlight the modernization process of the communication model. The modernization of drama communication consciousness is manifested in the commercialization of opera and the modernization of operational thinking,and there has been a promotion of professional drama. The cross-border cooperation of opera has spawned a variety of opera forms and broadened the channels of communication. At the same time,around the expansion of the audience,digital media has shown great advantages in expanding the communication space,shortening the psychological distance and improving the attention of the public.