双元创新视角下竞争战略对企业绩效影响研究

Research on the Impact of Competitive Strategy on Enterprise Performance From the Perspective of Ambidextrous Innovation Investment

文章以2013-2017年我国A股高新技术企业为样本,基于双元创新投入视角实证检验了竞争战略对双元创新投入的影响,以及双元创新投入在竞争战略与企业绩效间的中介效应。研究结果表明,差异化战略对探索式创新和开发式创新均有显著正向影响;低成本战略对探索式创新有负向影响,对开发式创新正向影响不显著;探索式创新在差异化战略与企业绩效中起部分中介效应,而开发式创新在差异化战略与企业绩效间的中介效应未得到验证。因此,企业选择适宜的竞争战略,通过实施与之匹配的创新投入方式,能提升企业绩效。文章理论上构建“竞争战略—双元创新投入—企业绩效”的框架,为企业管理者提供相应的理论指导,指明提升绩效的途径,对促进我国高新技术企业健康持续发展有一定的启示。

Based on the sample of China’s A-share high-tech enterprises in 2013-2017,this paper examines the following two problems in the perspective of the ambidextrous innovation investment:Competitive strategies have an effect on the enterprise’s exploitation and exploration innovation investment and the innovation is a partial mediator of the relationship of competitive strategies and firm performance. The results show that the differentiation strategy has a positive impact on the the enterprise exploration innovation investment and the exploitation innovation investment. While the low cost strategy has a negative effect on the enterprise exploration innovation investment and has no significant positive impact on the exploitation innovation investment. Enterprises should choose the innovative investment method according to their own competition strategy in order to enhance firm performance. This study also constructs a conceptual model to embody the relationship of the strategies,investment and enterprise performance using incremental the ambidextrous Innovation as mediator,and it provides theoretical guidance for managers,and indicates ways to improve the firm performance,which has theoretical and practical significance.