新媒体时代广电的机遇和挑战

Opportunities and Challenges of Radio and Television in the New Media Age

在新媒体时代,借助于各种媒介技术的广泛应用,广电媒体得到了快速发展。但在新媒体的冲击下,广电原有的市场份额也被成本低、内容丰富的新媒体所挤占。因此提出广电应该积极抓住新媒体发展这一重要机遇,扩大影响力,提高竞争力,取得更加积极有影响力的传播效应。

In the new media era, radio and television media have been developed rapidly with the help of the wide application of various media technologies. However, under the impact of new media, the original market share of radio and television is also crowded by the new media with low cost and rich content. Therefore, this paper proposes that radio and television should actively seize the important opportunity of the development of new media, expand their influence, improve their competitiveness and achieve more positive and influential communication effects.