新媒体时代电视新闻面临的挑战与发展策略探析

An Analysis of the Challenges and Development Strategies Faced by TV News in the New Media Era

在当前新媒体时代,电视新闻发展面临较大的挑战和机遇,电视台需要明确自身优势,结合当前的新媒体渠道,改进自身的发展策略。分析了新媒体时代电视新闻面临的挑战,其中包括电视新闻缺乏个性化色彩、电视新闻信息滞后,而后提出相关策略。电视台需要促进电视新闻内容的简洁化,加强新闻和网络技术的结合,强化群众参与新闻的功能并且利用新媒介体现电视创新力,这样才能保证自身在新媒体时代的发展。

In the current new media era,the development of television news is facing great challenges and opportunities. TV stations need to clarify their own advantages and improve their development strategies in combination with the current new media channels. This paper analyzes the challenges faced by TV news in the new media era,including the lack of personalized color of TV news and the lagging information of TV news,and then puts forward relevant strategies. TV stations need to promote the simplification of TV news content,strengthen the combination of news and network technology,strengthen the function of the masses to participate in the news,and use new media to show TV innovation,so as to ensure their own development in the new media era.