融媒体背景下电视传媒的创新发展研究

Research on the Innovation and Development of TV Media under the Background of Media Convergence

媒介融合使新闻传播事业不再受限于传播内容、传播特点、传播方式等方面的制约,集合了多种传播媒介的优势,促进了新闻传播资源的整合。因此,在媒介融合的大背景之下,电视传媒作为新闻传播事业中的一种类型,如何立足传媒市场,更好地发挥电视媒介的传播优势,将成为媒体人必须关注和研究的课题。

Media convergence is no longer limited by the content, characteristics, or methods of communication, but a combination of various media which promotes the integration of news communication resources. Therefore, for TV media, a type of news communication under the background of media integration, how to establish a foothold in the media market and better utilize the communication advantages of TV media will become a topic that media people must pay attention to and research.