新媒体环境下广播电视新闻策划的创新思维

Innovative Thought of Radio and TV News Planning in the New Media Environment

广播电视中最常见且非常重要的节目形式为新闻节目,目前在新媒体环境下想要将电视节目进行有效的传递来提升收视率,就必须对广播电视新闻有新的规划,将创新思维与新闻策划相融合,为满足观众的需求将广播电视新闻策划列为思考的重点,在不违背原则的情况下如何使广播电视新闻策划更加完善是我们重视的问题也是本文阐述的重点。

The most common and very important form of broadcast television is the news program. At present, in the new media environment, if you want to effectively transmit the TV program to enhance the audience rating, you must have a new plan for the broadcast TV news, and combine the innovative thinking with news planning. In order to meet the needs of the audience, the radio and television news planning is listed as the focus of thinking. How to make the radio and television news planning more perfect without violating the principle is the issue that we attach importance to.