有线电视行业信息化管理研究

Research on Information Management of Cable TV Industry

有线电视行业是国家舆论导向的重要环节,是推动文化产业发展的重要载体。随着信息技术的发展,新技术与新手段成为有线电视行业信息化管理的助推器。尤其是在三网融合背景下,有线电视市场化发展进程不足,市场参与度相对滞后等因素的影响严重制约了有线电视行业的发展。面临市场环境的竞争与新媒体环境多种压力下,有线电视行业必须不断提升自身的管理效率,利用信息化管理技术促进有线电视行业现代化发展。深入分析了当前有线电视行业信息化管理的现状,有针对性的提出相应的策略,加快有线电视行业信息化管理与发展,提升有线电视行业市场适应能力。

The cable TV industry is an important link in the direction of national public opinion and an important carrier for promoting the development of cultural industries. With the development of information technology, new technologies and new methods have become the boosters for the information management of the limited TV industry. Especially in the context of triple play, the development of cable TV marketization is insufficient, and the influence of market participation is relatively lagging, which seriously restricts the development of cable TV industry. Faced with the competition of the market environment and the pressure of the new media environment, the cable TV industry must continuously improve its management efficiency and use information management technology to promote the modernization of the cable TV industry. This paper deeply analyzes the current status of information management in the cable TV industry, proposes corresponding strategies in a targeted manner, accelerates the information management and development of the cable TV industry, and enhances the market adaptability of the cable TV industry.