机械制造业大数据精准营销策略研究

Research on Precision Marketing Strategy of Machinery Manufacturing Industry Big Data

大数据是继互联网、云计算、移动互联网之后的新一代通信技术的代表,对营销模式产生了重大的影响.本文在分析机械制造业大数据种类及未来发展趋势的基础上,提出了机械制造业基于大数据的精准营销策略.有助于机械制造企业提高生产效率和管理能力,提高行业和企业决策的科学性,可以有效推动机械制造模式变革和工业转型升级.

Big data is the representative of a new generation of communication technology after the Internet, cloud computing and mobile Internet. It has had a great impact on the marketing model. This paper is based on the analysis of big dataundefineds species and future development trend in machinery manufacturing industry. The precision marketing strategy of machinery manufacturing industry based on big data is put forward. It is helpful for mechanical manufacturing enterprises to improve production efficiency and anagement ability, to improve the scientific nature of industry and enterprise decisions. It can effectively promote the transformation of mechanical manufacturing mode and industrial transformation and upgrading.