服装销售业融合电商的研究

Research on the Integration E-commerce in the Clothing Sales Industry

随着信息技术的发展和互联网的普及,使电商行业这些年得到了非常迅速的发展,而实体经济却受到了巨大的冲击,在服装这一领域尤为明显,实体店再也不像以前那样红火,在线上购物的人越来越多,那么就需要针对这种现状提出一定的解决措施,然后来应对现状以及以后的发展趋势.

With the development of information technology and the popularization of the Internet, the e-commerce industry has developed very rapidly in recent years, but the real economy has been greatly impacted, especially in the field of clothing. The real stores are no longer as popular as before. There are more and more people shopping online, so we need to deal with this phenomenon. This paper puts forward some measures to solve the problem, and then copes with the current situation and future development trend.