建筑奇观生产：消费社会下的建筑现象解读

Architectural Spectacle Production: Interpretation of Architectural Phenomena in Consumer Society

消费社会下建筑作为商品以各种方式来强调自我差异,吸引消费者关注,进而促使各种建筑奇观在全球范围内不断涌现。文章试图从权力、资本等更宏观的角度分析建筑奇观的生产与传播机制,并从消费文化的盛行、媒体的重构与传播、技术的全球化发展三个层面,论述建筑奇观向更大范围内传播的重要原因,进而从技术和城市发展的角度对建筑奇观的下半场进行讨论。最后,从建筑奇观产生的原因及传播机制、建筑奇观的日常化,以及建筑师与消费者在这一境遇中所处的角色与状态等几个方面总结论文的主要观点。

In the consumer society, architecture as a commodity emphasizes self-discrepancy in various ways, attracting consumers’ attention, which in turn promotes the emergence of various architectural spectacle on a global scale. Firstly, the paper tries to analyze the production and dissemination mechanism of architectural wonders from the macro perspective of power and capital. Secondly, it discusses the important reasons for the spreading of architectural wonders to a larger scope from three aspects of the prevalence of consumer culture,reconstruction and dissemination of media and the globalization of technology. And the second half of architectural wonders from the perspective of technology and urban development is also discussed. Finally, the author summarizes the main points of view from the causes of architectural spectacle and its dissemination mechanism, the routinization of architectural spectacle, and the role and status of architects and consumers in this situation.