“民族团结一家亲”社会认同效应的传播学分析

The Analysis of Social Identity Effect on "National Unity as One Family" from The Communication Perspective

近几年,新疆广泛开展“民族团结一家亲”活动,各地州市党员干部积极与基层群众结对认亲,来回奔忙帮扶贫困,以增强新疆的繁荣稳定和长治久安。“民族团结一家亲”所开展的系列活动已取得一定的效果,群众社会归属感明显增强。从传播学的视角分析,该活动所产生的社会认同效应主要有如下三方面的促成机制:仪式化信息建构社会认同、交流的转变优化对话情境、图像“刺点”聚合集体记忆。

In recent years, an activity of“National Unity as One Family”has been widely conducted in XinJiang region. Each public institution’s Party members and cadres have been connected with local grassroots and have been strengthened the prosperity and stability of XinJiang region. This paper mainly focus on the effect of the activity of“National Unity as One Family”nowadays and analysis the operation principle of social identity effect from the communication perspective, which respectively are ritual view of the communication constructs social identity, changing and optimizing the dialogue surroundings, and the image punctum gathers collec? tive memory.