共生理念下在线旅游企业价值创新路径的再探讨

Re-discussion on the Value Innovation Path of Online Tourism Enterprises under the Symbiosis Concept

随着互联网、移动互联网技术的发展,大数据时代的到来,人们的生活方式和理解世界的方式都发生了巨大变化,同时也推动了在线旅游企业的价值创新模式的改变。在技术与产业深度融合时,以共生理念为指导,重新定位用户和员工在价值链中的作用,增加员工的忠诚度和用户的粘性,应对市场的多变,将成为在线旅游企业价值创新的根本。

With the development of the Internet and mobile Internet technology and the arrival of the era of big data,people’s lifestyle and way of understanding the world has undergone great changes,which also promotes the change of value innovation mode of online tourism enterprises. In the deep integration of technology and industry,guided by the concept of symbiosis,reposition the role of users and employees in the value chain,increase the loyalty of employees and the stickiness of users,and cope with the changeable market will become the fundamental value innovation of online tourism enterprises.