论红色文化的图像传播及实践路径

On Image Transmission and Practice Path of Red Culture

红色文化图像传播的实质是遵循图像传播的规律,把握红色文化传播中的"人"、"场域"、"内容"和红色文化传播规律。在图像时代的语境下,首先要深刻认识红色文化图像传播的缘由,解决"为什么传播"的问题,增强红色文化图像传播的意识;其次厘清红色文化图像传播的基本内容,解决"传播什么"的问题,突出红色文化图像传播的重点;最后提出推进红色文化图像传播的具体路径,包括用图像构建红色文化传播的实践场域、用图像开发创造红色文化传播的图本以及用图像建设红色文化传播的话语体系,解决"怎么传播"的问题,以增强红色文化图像传播的实效。

The essence of red cultural image transmission is to abide by the law of image dissemination and to grasp the basic law of Red Culture spread, including three core conceptions of "people","field", and "content". In the context of the image era, we must first deeply understand the reasons for the spread of red cultural images, addressing the issue of "why to spread", and enhance the awareness of the spread of red cultural images. Secondly, we should clarify the basic content of red cultural image dissemination, addressing the issue of "what to spread", and highlight the focus of red cultural image dissemination. Finally, the specific paths to promote the dissemination of red cultural images are proposed, including the use of images to construct the practice field of red cultural communication, to create a red cultural communication map, addressing the issue of "how to spread", which can enhance the effectiveness of red cultural image transmission.