媒介融合背景下运用受众思维做好法治报道

Improving Legal News Report in the Context of Media Integration with Audience Oriented Approach

全面推进依法治国,加快建设社会主义法治国家是党中央的战略部署。实现建设社会主义法治国家的伟大战略,必须做好法治宣传,宣传以宪法为中心的中国特色社会主义法律体系,宣传依法行政、公正司法、全民守法的伟大成就,并通过法治宣传在全社会树立法律至上、尊重法律的意识。在全媒体时代,媒体融合发展给法治宣传工作提出了新的要求与新的挑战,要想取得良好的宣传效果,就要深入精准地研究受众,运用受众思维为法宣做好精准定位,站在受众的角度进行载体选择、文本创新、传受互动,从而增强法治宣传效果。

Advancing the rule of law in all respects and accelerating the building of a socialist country under the rule of law are the strategic plans of the CPC Central Committee. To realize the great strategy of building a socialist country under the rule of law, we must do a good job in publicizing the rule of law,the socialist legal system with Chinese characteristics centered on the Constitution and the great achievements in law-based administration, fair administration of justice, and law-abiding citizens. In the all-media age, the integrated media development presents new requirements and challenges to the publicity of rule of law. For better publicity results, we need to get to know better the audience, take an audience-oriented approach and make choices in the shoes of the audience.