基于“虚实”联动模式的旅游APP产品设计

Design of Tourism APP Product Based on "Virtual-Reality" Linkage Model

目的当前,在大众的休闲生活中,数字移动端即时社交分享与互动成为了一种时兴的互联网娱乐体验方式,而旅游业的综合服务系统设计也在向移动型、即时型、多功能融合型的方向发展。本文力图探索移动休闲时代下社交分享型APP与旅游地综合服务设计的融合与创新发展。方法以旅游目的地综合服务APP为设计研究对象,从APP产品设计和服务设计的概念、策略出发,结合用户体验设计和系统设计方法,对其衔接基础和社交联动的实施过程进行剖析。结论由于该APP设计是基于旅游目的地服务系统基础之上的功能延展和联动设计,所以不仅需要考虑如何衔接游览过程中"实"的业态基础,而且要注重软件本身"虚"的用户体验设计,这对于探索如何利用信息交互设计对传统服务产业进行升级、转型具有重要意义。

At present,in the public leisure life,the instant social sharing and interaction on digital mobile terminal has become a popular way of Internet entertainment experience,and the design of the integrated service system of tourism is also developing to mobile,instant,multi-functional integration direction.The work aims to explore integration and innovation development of design on social sharing APP and comprehensive tourism service in the era of mobile leisure.The comprehensive service APP design of the tourist destination was taken as the research object.From the concept and strategy of APP product design and service design,the basis of convergence and the linkage implementation process were analyzed in combination with the user experience design and system design methods.As the APP design is based on the function extension and linkage design of tourist destination service system,it is necessary to consider how to connect the "real" format foundation during the tour process and the "virtual" user experience design of the software,which is of great significance for exploring how to use the information exchange design to upgrade and transform the traditional service industry.