高职市场营销专业教育与创新创业教育有机融合的可行性分析与对策

Feasibility analysis and Countermeasuresof the Organic Integration between Professional Education of Higher Vocational Marketing and Innovation and Entrepreneurship Education

为培养创新型市场营销人才,有必要梳理高职市场营销专业教育与创新创业教育的相互关系,本文分析了二者有机融合的可行性,认为二者在企业生产经营管理实践性活动中有机融合,二者在互通性的教育教学内容中有机融合,二者在相似性的教育教学方法中有机融合,二者在一致性的教育评价中有机融合。通过重构专业课程体系、创新教育教学模式以及改革实践教学,有效保障二者有机融合。

This paper is based on the relationship between professional education in marketing and innovation and entrepreneurship education,and it analyzed the possibility of organic Integration of two types of education. To develop innovative marketing skills, we should reconstruct the system of systematic professional curriculum and innovate teaching model and practical teaching. Finally, it put forward the measures to ensure the organic integration of these two types of education.