新媒介环境下大学生广告素养教育的内涵

The Connotation of Advertising Literacy Education for College Students under the New Media Environment

随着社会的不断发展,新媒介也在快速的发展过程中,给社会大众在信息的获取方面带来了极大的便利。但是,由于网络世界缺乏标准化的约束,使得网络无意或者有意识地在制造或者传播谣言,对人们的日常工作和生活产生了负面影响。当今社会中,大学生是社会发展的核心力量,从长远的角度进行分析,大学生网络素质水平的高低直接影响着大学生的成长和身心健康。因此,对新媒介环境下,大学生广告素养教育的内涵进行深入细致的分析。

With the continuous development of society,the new media has brought great convenience to the public in the access to information.However,due to the lack of standardization constraints in the online world,the network inadvertently or consciously creates or spreads rumors,which has a negative impact on people’s daily work and life.In today’s society,college students are the core force of social development.From the perspective of long-term analysis,the level of college students’network quality directly affects the growth and physical and mental health of college students.Therefore,under the new media environment,the connotation of college students’advertising literacy education is analyzed in detail.