新媒体环境下高校预防艾滋病教育路径研究

Path of AIDS Prevention Education in Universities under the New Media Environment

健康教育作为预防艾滋病的有效手段受到各高校的高度重视,新媒体以其强大的信息存储和传播功能成为人们的生活方式,依托新媒体提高高校预防艾滋病健康教育的吸引力、感染力,增强教育的实效性,对高校预防艾滋病健康教育提出新的要求,这不仅是时代赋予高校预防艾滋病健康教育工作者的新使命,也是创新和发展预防艾滋病健康教育理论的新机遇。

Health education as an effective means to prevent AIDS has been highly valued by colleges and universities.New media with its powerful information storage and dissemination function has become a way of life for people,relying on new media to improve the attraction and appeal of AIDS prevention health education in colleges and universities,enhance the effec-tiveness of education,and prevent AIDS in colleges and universities.