新媒体背景下高校共青团建设的五大要素

Five Construction Elements of the Communist Youth League in Colleges and Universities under the Background of New Media

新媒体是新时代高校共青团工作创新的重要突破口。高校共青团建设取得实效,须在新媒体建设中紧抓五大要素:一是团队建设须聚力,做到"三全育人"格局下的"人和";二是平台建设须形成矩阵,做到平台间的合纵连横;三是内容建设须加强思想引领,做到政治性与娱乐性相结合;四是模式建设须合力,做到线上线下、传统与现代相结合;五是技术运营须领先,做到大数据与人工智能相结合。

New media is an important breakthrough in the work innovation of the Communist Youth League in colleges and universities in the new era. In order to achieve practical results in the construction of the Communist Youth League, we must focus on five elements in the construction of new media. At first, team building must focus on the traditional Chinese concept of "harmony" under the concept of "three comprehensive education". Secondly, the platform construction must form a matrix, so that the platform can be connected vertically and horizontally. Thirdly, content construction must strengthen ideological guidance and achieve a combination of politics and entertainment. Fourthly, the mode construction should combine online and offline, tradition and modernity. Fifthly, the technology operation must take the lead, combines the big data and the artificial intelligence together.