甘肃地域性文化创意产品设计方法研究

THE RESEARCH ON THE INNOVATIVE PRODUCTS DESIGN METHOD OF REGIONAL CULTURE IN GANSU

当前,文化创意作为文化再造与创新的文化现象,是由文化为基础结合不同的思维模式、认知基础、科技手段创造出新的、以满足生活中使用价值、精神价值与文化价值的设计服务项目。在文化与旅游融合发展的背景下,我们对甘肃地区的主要的文化创意产业与文创品牌进行了调查与研究,同时对现有甘肃地区文化旅游市场的文化创意设计产品进行了设计分析,在丰富的历史文化资源的背景下,提出将地域文化特色融入文化创意产品设计中,优化、创新、总结设计方法以加强设计产品与现代生活的联系,有利于增强消费者对甘肃地域文化的认同感,同时扩大甘肃地域文化的影响力,通过创意设计进行地域文化的传承与发展,让文化创意产品设计成为甘肃地区文化旅游发展的新动力。

As a cultural phenomenon of cultural re-engineering and innovation, current cultural creativity is a design service project that combines different thinking modes,cognitive foundations and scientific and technological means to create new life-use values,spiritual values and cultural values. Under the background of the integration of culture and tourism,in the early stage,we conducted a survey and research on the main cultural and creative industries and cultural and creative brands in Gansu,and analyzed the cultural and creative design products of the existing cultural tourism market in Gansu. In the context of rich historical and cultural resources,it is proposed to integrate regional cultural characteristics into cultural creative design,optimize,innovate and summarize design methods to strengthen the connection between design products and modern life,which is conducive to enhancing consumers' sense of regional culture in Gansu. At the same time,the influence of Gansu's regional culture will be expanded,and the inheritance and development of regional culture will be carried out through creative design,making cultural and creative design a new impetus for the development of cultural tourism in Gansu.