京津冀协同发展背景下廊坊市星级酒店发展对策研究

Methods for Langfang Star Hotels’ Growth under the Background of Beijing-Tianjin-Hebei Collaborative Development

京津冀协同发展是国家的重要战略,协同发展纲要颁布以后京津冀三地政府都按照中央的部署开展了积极的推进工作。廊坊作为协同发展的重要节点城市,提出了自己的定位和合理规划。会展和旅游是廊坊市的重要产业之一,酒店是这一产业的重要组成部分,廊坊市的星级酒店在协同发展的大环境下已经发展到快速轨道上来。本文着重研究了廊坊市星级酒店的发展现状,分析了星级酒店面临的机遇与挑战,并对其未来的发展提出了相应的对策。

Beijing-Tianjin-Hebei collaborative development is an important strategy in China. As a major node city in collaborative development, Langfang has proposed a development target as well as a reasonable plan. Exhibition and tourism are dominant industries in Langfang, the hotel industry occupies a significant position.Nowadays, the star hotels are on the fast track.Hence, this paper mainly focuses on the development status of Langfang star hotels and analyzes the opportunities and challenges they are facing with. At the same time, it offers corresponding methods for future growth.