论校企协同的创新创业型电子商务专业人才培养

On the Construction of Talents Training System of Innovative and Entrepreneurial E-commerce Specialty Based on The Cooperation Between School and Enterprise

电子商务是互联网时代下新出现的商业模式,这一模式的出现,给各大行业带来发展契机,很多企业的战略方向都转向网络市场。电子商务专业人才的专业水平、综合素质、创新思维、宏观意识以及分析能力等,都会影响网络市场的发展。因此,需要加强电子商务专业人才的培养与输出。电子商务具有很强的实践性,要求从业人员具有实践经验和创新能力,这些单靠学习理论知识无法全面获得,所以提倡校企协同培养现代电子商务专业人才。校企协同模式可借助院校理论、企业实践来提升电子商务专业人才能力。校企协同模式当前还未普及,其建设尚存有很多问题。本文将对此进行分析,并提出可行的解决方案。

The talent cultivation of e-commerce pays great attention to the practice, the innovation ability and the individual development, the theoretical knowledge alone cannot play the practical role, so the modern e-commerce professional talent training promotes the school-enterprise cooperation mode, this mode can help the university theory, The practice of the enterprise to increase the ability of the E-commerce professionals, corresponding to the energy efficiency, and the mode is still not popular, its construction still has a lot of problems, this paper will carry on the relevant analysis, and put forward the solution.