探究徽州建筑图形符号元素在文创产品设计中的应用

To Explore the Application of Huizhou Architectural Graphic Symbol Elements in the Design of Cultural and Creative Products

徽州建筑历经百年的沧桑在仍在中华文化的舞台上熠熠生辉,与其所蕴含的独特而丰富的地域文化息息相关。针对全国各地文创产品大同小异、差别甚微的状况,文章对徽州建筑图形符号元素中的二维图形符号元素和三维造型符号元素两个方面进行分析,探析徽州建筑中所蕴含的意境美。通过对徽州建筑图形符号元素的深入研究,剖析徽州建筑元素的内涵特征,并将其运用到文创产品设计中,这对文创产品的创新和徽州文化传承发展都有重要的意义。

Huizhou architecture is still shining on the stage of Chinese culture after 100 years of vicissitudes, and it is closely related to its unique and rich regional culture. In view of the fact that cultural and creative products are very similar and very different in different parts of the country, the article analyzes the two aspects of two-dimensional graphic symbol elements and three-dimensional modeling symbol elements in Huizhou's architectural graphic symbol elements, and analyzes the artistic conception contained in Huizhou's architecture. Through an in- depth study of the symbolic elements of Huizhou architecture, this paper analyzes the connotation features of Huizhou architectural elements and applies them to the design of cultural and creative products, which has important significance for innovation of cultural and creative products and the development of Huizhou cultural heritage.