分享经济对旅游业的影响研究——以秦皇岛旅游住宿业为例

A Research on Sharing Economy’s Impact on Tourism——A Case Study of Tourism Hotel Industry in Qinhuangdao

分享经济的产生和发展时间不长,其利用现代信息技术整合、分享海量闲置资源、满足多样化需求让消费者逐渐转变了消费观念,使得近年来分享经济在旅游行业中发展迅速。本文从分享经济对旅游业的影响入手,以秦皇岛旅游住宿业为例,运用适应论的四个层次,对游客选择旅游住宿的方式进行实证研究。研究发现分享经济对秦皇岛的旅游住宿业发展在不同层次和不同方面对于游客和服务提供者的影响不一,并在此基础上得出,随社会环境和观念的改变人们更愿意参与旅游分享经济;政府部门应联合旅游、财政、工商等部门制定合理的政策,保证游客的合法权益,同时也为服务提供者们进行微创业提供合法保障,这样有利于地区旅游资源的整合与引导开发。

It has not been a long time for the sharing economic came into being and had its own developments.It uses modern information technology integration,shares vast amounts of idle resources and meets the demand of diversification for consumers to gradually shift the consumption idea.These make the sharing economy develop rapidly in tourism industry in recent years.Begins with sharing economic's impact on tourism,this article takes tourism hotel industry in Qinhuangdao as an example by using the adaptation theory of four levels,and does an empirical research by analyzing the tourists' choices in the way of tourism accommodation.The study found that sharing economy's impact on the development of Qinhuangdao's tourism hotel industry differs greatly on different levels and aspects,such as the impact on the tourists and the service provider,and on this basis,with the change of social environment and the people's concept,people are more willing to participate in tourism sharing economy.Government departments should jointly urge the tourism departments,finance departments,industrial and commercial departments,etc.,to formulate reasonable policy and guarantee the legitimate rights and interests of tourists,as well as provide legal protection for service providers doing their own small business.Therefore,all of these will be conducive to regional tourism resources integration and guidance of development.