乡村振兴背景下安徽农村电子商务模式探索及建议

Exploration and Countermeasure of Anhui Rural Electronic Commerce Model Under the Background of Rural Revitalization

农村电子商务是乡村振兴实现产业兴旺的必由路径,结合政策文件和文献资料,通过对安徽农村电子商务的现状、问题及相关农村电商成功案例的模式研究分析表明,安徽需要结合当前自身农业发展现状,充分发挥名优农产品的影响力,把握住乡村振兴战略和深化改革的政策利好,在顶层设计优化与完善、高等院校人才培养体系调整、农户主动创业创新等方面入手打造适合安徽的农村电子商务模式。

Rural e-commerce is the only way for rural revitalization to achieve industrial prosperity.Based on policy documents and literature,this paper studies and analyses the current situation,problems and successful cases of rural ecommerce in Anhui province,and points out that Anhui needs to give full play to the influence of famous and excellent agricultural products and grasp the strategy of rural revitalization.The policy of deepening the reform is good,so as to create a rural e-commerce model suitable for Anhui in the aspects of top-level design optimization and perfection,adjustment of talent training system in colleges and universities,and initiative innovation of farmers.