基于SWOT分析自媒体时代高校思想政治教育路径

Analysis of Ideological and Political Education Path in Colleges and Universities in the Self Media Era Based on SWOT

文章基于SWOT模式分析自媒体时代高校思想政治教育发展现状发现,自媒体为高校发挥思想政治教育功能提供多元渠道,但凸现其主导地位削弱、应对突发事件的劣势。自媒体时代,高校思想政治教育面临科技爆炸式发展和综合国力增强的机遇,面临网络文化冲击和教师媒介素质待提高的挑战。增强高校思想政治教育实效,应以主流意识形态引领网络舆论,提升课程思政和网络的融合度,以自媒体为载体构建校园网站,深入挖掘思政教师的媒介素质。

SWOT mode is used to analyze the development status of ideological and political education in colleges and universities in the self media era."Self media" provides multiple|channels for colleges and uni-versities to play the role of ideological and political education, but it highlights the inferiority of weakening its dominant position and dealing with emergencies. In the self media era, ideological and political educa-tion in colleges and universities is faced with opportunities of explosive development of science and techno! ogy and enhancement of comprehensive national strength, as well as challenges of network culture shock and media quality of teachers to be improved. To enhance the actual effect of ideological and political edu-cation in colleges and universities, it is necessary to guide the Internet public opinion with mainstream ide-ology, improve the integration of ideological and political courses and the Internet, build campus websites with "self media" as the carrier, and deeply explore the media quality of ideological and political teachers.