论新媒体背景下传播主流价值在大学生思想教育中的创新路径

On the Innovative Path of Disseminating the Mainstream Value in the Ideological Education of College Students under the Background of New Media

电子信息技术的快速发展带来了大众传媒技术的变革创新,加快了大数据信息的传播速度与传播途径,造就了主流价值观的快速演变。在新媒体的背景下,大学生的思想政治教育工作面临着更加复杂的形势。作为新时代的大学思想教育平台,各高校应该积极利用新技术,努力发挥新媒体在思想政治教育中的积极作用,健全高校大学生的思想价值观念,为社会发展、国家进步、民族复兴培养出有理想、有思想、有纪律、有道德的社会主义新青年。对此,本文结合新媒体教育的优势,简要分析了主流价值的内容,意在研究探索传播主流价值与新媒体技术相结合后大学生思想教育的创新策略。

The rapid development of electronic information technology has brought about changes and innovations in mass media technology, accelerated the dissemination speed and channels of large data information, and created the rapid evolution of mainstream values. Under the background of new media, the ideological and political education of college students is facing a more complex situation. As a platform for ideological education in colleges and universities in the new era, colleges and universities should actively utilize new technologies, exert the positive role of new media in ideological and political education, improve the ideological values of college students, and cultivate idealistic, ideological, disciplined and moral new socialist youth for social development, national progress and national rejuvenation. In view of this, this paper combines the advantages of new media education and briefly analyses the content of the mainstream value, aiming at studying and exploring the innovative strategies of ideological education for college students after the combination of the mainstream value of communication and new media technology.