“微时代”高职院校思想政治教育网络话语权构建研究

Research on the Construction of Online Discourse Power of Ideological and Political Education in Higher Vocational Colleges in "Micro-era"

互联网带来了传播媒介的变化,微信、微博等交互媒介的广泛使用标志着“微时代”的到来.在微时代里,信息传播更加快捷方便,人们言论自主得到充分发挥,复杂而多元化网络环境使高校思想政治教育话语权受到削弱和挑战.通过对当前高职院校思想政治网络话语权面临的问题进行剖析,提出微时代背景下,构建高职院校思政话语权的途径.

The Internet has brought changes in communication media. The widespread use of interactive media such as WeChat and weibo marks the arrival of "micro era". In the micro era, information dissemination is faster and more convenient, people’s independent speech is given full play, and the complex and diversified network environment weakens and challenges the discourse power of ideological and political education in colleges and universities. Through analyzing the problems of the discourse power in the ideological and political network in higher vocational colleges, this paper puts forward the ways to construct the discourse power of ideological and political edu cation in the micro era.