智能服装商业化的影响因素及其模型

Influencing Factors and Model of Smart Clothing Commercialization

基于扎根理论,采用NVivo 8.0定性识别智能服装商业化影响因素,采用SPSS1 9.0进行调研数据分析,定量研究确定智能服装商业化影响因素体系,采用AMOS 21.0构建其因素结构关系模型。结果表明:智能服装消费需求、企业支撑能力、外部环境导向互相之间存在积极显著的相关性,且三者都对需求性智能服装开发营运有积极显著的正向影响;智能服装消费需求、需求性智能服装开发营运对智能服装商业化绩效有积极显著的正向影响。根据研究结果提出了智能服装商业化开发的对策体系,为推进智能服装商业化和大众化进程提供思路。

Based on the grounded theory,the paper identified the influence factors of the smart clothing commercialization with the help of NVivo 8.0.It quantitatively studied and determined the influence factor system of the smart clothing commercialization through analyzing the research data by using SPSS19.0,and the relationship model of its factor structure was constructed with the help of AMOS 21.0.The results show that there is a positive and significant impact on each other among the consumption demand of smart clothing,the ability of enterprise support,and the guidance of the external environment.And these three basic factors have positive and significant influence on the development and operation of the demand smart clothing.The consumption demand of smart clothing and development and operation of demand smart clothing have a significant positive influence on the commercialization performance of smart clothing.And the countermeasure system of smart clothing commercialized development is put forward,which provides ideas for promoting the commercialization and popularization of smart clothing.