大数据视角下文化旅游产业成果转化的探究

Exploration on the Achievement Transformation of Cultural Tourism Industry from the Perspective of Big Data

目前,我国文化旅游产业的发展与我国大数据的发展不相适应,导致了在大数据的背景下,文化旅游产业难以实现成果转化。实践证明只有拥抱大数据,深入了解大数据,方能将大数据作为文化旅游产业成果转化的"利器"使用,以此来促进我国的文化旅游产业实现成果转化,从而推动我国文化旅游产业结构的调整和升级,助力我国经济的发展。下面重点从分析大数据的特征着手,深入分析大数据对我国文化旅游产业带来的影响,找出在大数据大背景下我国文化旅游产业成果转化存在的一系列问题,并根据存在的问题,提出在大数据背景下促进我国文化旅游产业成果转化的可行性建议,从而为我国文化旅游产业成果转化提供参考和理论指导。

At present, the development of China’s cultural tourism industry is not compatible with the development of big data in China, which leads to the difficulty in realizing the achievement transformation of the cultural tourism industry in the context of big data. Practice shows that the only way of applying big data as a "weapon", after transforming the achievements of the cultural tourism industry, is to embrace and understand big data in depth. In this way, we can promote the achievement transformation of the cultural tourism industry in China, benefit cultural tourism in industrial structure adjustment and upgrading, and boost the economic development of China. Deeply analyzing the features of big data, and its impact on the cultural tourism industry in China, this paper finds out the problems existing in the achievement transformation of the cultural tourism industry in China under the background of big data. According to the existing problems, it puts forward feasible suggestions to promote the achievement transformation of the cultural tourism industry in China and to provide a reference and theoretical guidance for our cultural tourism industry achievement transformation.