保险营销员商业道德敏感性与工作绩效的关系:自我效能感的中介作用

The Relationship between Business Ethics Sensitivity and Work Performance of Insurance Marketers:the Mediating Effect of Self-Efficacy

为了探究保险营销员的商业道德敏感性与其工作绩效的内在关系,以及自我效能感在二者中的中介作用,通过问卷调查法对湖北襄阳地区3家大型保险公司250名外勤员工进行了调查问卷。结果发现:(1)保险营销员商业道德敏感性、自我效能感与工作绩效两两之间存在着显著的正相关关系;(2)保险营销员商业道德敏感性、自我效能感都能显著地预测工作绩效;(3)保险营销员的自我效能感在商业道德敏感性与工作绩效之间起部分中介作用。研究认为:保险营销员的商业道德敏感性可以通过影响一般自我效能感来影响工作绩效。

In order to explore the intrinsic relationship between the business ethics sensitivity of insurance marketers and their work performance, as well as the mediating role of self-efficacy, a questionnaire survey was conducted to investigate 250 foreign employees of three large insurance companies in Xiangyang, Hubei. The results show that:(1) there is a significant positive correlation between the business ethics sensitivity, self-efficacy and job performance of insurance salesman;(2) the ethical sensitivity and self-efficacy of insurance salesman can be significant predictive job performance;(3) The self-efficacy of insurance salesman plays a partial intermediary role between business ethics sensitivity and job performance. Such a conclusion was reached: the ethical sensitivities of insurance salesman can influence job performance by affecting general self-efficacy.