摘要
顾客体验、感知价值和顾客忠诚相关理论皆为比较成熟的理论,顾客体验对感知价值、顾客忠诚具有重要影响。现将顾客体验相关理论研究拓展至共享单车领域,同时对其提出合理化建议和针对性改进意见,结果表明此研究丰富了顾客体验维度理论,对共享单车企业的管理具有相关借鉴意义。
Customer experience, perceived value and customer loyalty are mature theories, and customer experience has an important impact on perceived value and customer loyalty. This paper extends the research of customer experience theory to the field of shared bicycle, and puts forward reasonable suggestions and targeted improvement suggestions. The results show that this research enriches the theory of customer experience dimension, and has relevant reference significance for the management of shared bicycle enterprises.
作者
干鹏程
Gan Pengcheng(School of Economics and Management, Wuyi University, Jiangmen 529020, Guangdong, PRC)
出处
《江苏商论》
2019年第9期8-11,共4页
Jiangsu Commercial Forum
关键词
共享单车
顾客体验
感知价值
顾客忠诚
shared bicycle
customer experience
perceived value
customer loyalty
