刍议“新零售”风潮下电商客户服务策略的重构

On the Reconstruction of E-commerce Customer Service Strategy under the New Retail Trend

“新零售”就是以最新的理念和思维为指导,对传统零售方式进行改良和创新。“新零售”的到来,必定会催生新的消费文化,进而引发客户服务的一系列变革,重构我们的售前、售中、售后客服策略是大势所趋。

“New retail” is to improve and innovate the traditional retail mode under the guidance of the latest ideas and thinking. The advent of “new retail” will certainly lead to a new consumer culture, which will lead to a series of changes in customer service. It is the general trend to reconstruct our pre-sale, in-sale and after-sale customer service strategies.