微信公众平台在大学生网络思政教育中的影响及应用

Influence and Application of Wechat Public Platform in the Network Ideological and Political Education

随着互联网的发展,网络思想政治教育的重要性越来越凸显。对微信公众号"后沙"与"杨毅侃球"5个月的发文阅读数、点赞数、打赏数进行数据统计与对比分析,提出大学生网络思想政治教育工作中"后沙现象"这个概念,并进一步提出大学生网络思想政治教育的几个模式。

With the development of the Internet,the importance of ideological and political education on the Internet has become more and more prominent.This paper makes a statistical and comparative analysis of the five-month reading numbers,thumbs-up numbers and rewards of WeChat’s public numbers"Housha"and"Yangyikanqiu".It put forward a concept of"Housha Phenomenon"and several modes in college students’ ideological and political education on the Internet.