“互联网+”对我国农业变革的影响

The Effect of "Internet +" to China’s Agricultural Transformation

“互联网+”影响传统农业的发展,引领着农业生产方式、生产主体、经营方式以及政策支持等方面的变革,促使我国“互联网+农业”发展迅速,但仍存在粗放型发展、缺乏市场信息敏感度、农产品安全缺乏监管、基础设施薄弱等问题。为此,提出了“电商”与“店商”结合、“特色化”与“口碑化”并进、建立互联网+农产品质量监管体系、推动农村“互联网+”基础设施建设等应对措施,以期拓展“互联网+农业”经营。

"Internet +" affects the development of traditional agriculture, and leads to the transformation of agricultural production mode, production subject, operation mode and policy support, prompting the rapid development of Internet + agriculture in China. However, problems such as extensive development, lack of market information sensitivity, lack of supervision and control of agricultural products, and weak infrastructure still exist. To this end, we put forward the measures including to integrate online suppliers with offline shops, develop both characteristics and word-of-mouth reputation, establish Internet + agricultural product quality supervision system, and to promote the construction of "Internet +" infrastructure in rural areas, so as to expand the operation of Internet + agriculture.